![]() This strongly suggests that people will watch longer videos if the content is what they’re looking for. ![]() The next highest preferred length was for videos in the 10-19 minute range. That’s not really surprising - and it’s in keeping with the notion that shorter is better.īut, that’s not the whole story. Our recent study “ Video Viewer Habits, Trends, and Statistics You Need to Know,” found that more than 50% of people preferred a video length between three and six minutes. And, while that’s a good notion to keep in mind, it’s not quite gospel. The default answer you hear about video length is that shorter is always better. ![]() Learn how to create instructional and informational videos that get watched.ĭownload PDF Video success isn’t determined by length New Research: Video Statistics, Habits, and Trends You Need To Know
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